Leading with Color, Driven by Purpose: Groovy Hues Expands its Impact
What began as a one-man operation in Northeast Philadelphia has become a nationally recognized brand transforming the painting experience from start to finish. At the center of it all is Groovy Hues of Philadelphia—founded by Matt Rathgeb, a local entrepreneur who turned a brush and a vision into a customer-first business model that's now being replicated across the U.S.
From Local Roots to National Leadership
Matt started out in the field, juggling every role from painter to project manager. Over the years, he built a thriving company anchored in values like transparency, service, and doing the right thing—always.
His story, recently featured in Suburban Life Magazine’s profile "The Artist at Work", outlines his rise from humble beginnings to industry leadership. As Matt shared with the magazine, the early days were tough, but “waking up every single day, doing the little things behind the scenes, and never giving up, no matter what” made all the difference.
The Groovy Hues Difference
Today, Groovy Hues isn't just another painting company. It's a full-service experience built around customer convenience and quality, including:
- Interior & exterior painting
- Cabinet refinishing
- Commercial & residential projects
- Prep work
- Free color consultations with design experts
- Transparent estimates and 0% financing options
Every project is backed by a 5-Year Workmanship Warranty, with an unwavering focus on creating peace in every room.
Growing the Brand—Locally and Nationally
Groovy Hues of Philadelphia is leading an exciting new chapter. It is the main franchise of a growing national network. This special position shows the brand's focus on quality and innovation. It also serves as a guide for future franchises across the country.
As the prototype for this expanding network, the Philadelphia location embodies the core values and operational excellence that Groovy Hues represents. It has been carefully designed to set the standard for systems, service, and overall quality. This ensures that every part of the customer experience is well-planned and carried out. From the moment a customer walks through the door, they are greeted with a vibrant atmosphere that reflects the brand's identity, characterized by its signature colors and artistic flair.
The success of Groovy Hues in Philadelphia is not merely a product of its aesthetic appeal; it is also rooted in a robust operational framework that emphasizes efficiency and consistency. The systems in place have been fine-tuned to ensure that every franchise that follows can replicate the same level of service and quality. This includes comprehensive training programs for staff, streamlined processes for customer interactions, and a commitment to maintaining high standards in product offerings.
Moreover, Groovy Hues of Philadelphia is dedicated to fostering a strong sense of community engagement. By actively participating in local events, collaborating with nearby businesses, the franchise has established itself as a beloved fixture in the Philadelphia area.
This local connection boosts brand loyalty. It also provides a model for future franchises. They can use it to build community ties as they grow in new markets.
As Groovy Hues prepares to launch additional locations across the nation, the Philadelphia flagship will continue to play a pivotal role in shaping the brand's identity and operational strategies. The lessons learned and successes in this vibrant city will be very helpful as the network grows. Each new franchise will share the same spirit of creativity, quality, and community connection. This is what has made Groovy Hues a standout in the industry.
In summary, Groovy Hues of Philadelphia is not just a local business; it is a pioneering force in a national movement. With its focus on quality and community involvement, it is ready to inspire future franchises. This will create a strong and recognizable brand that connects with customers nationwide.
And the growth continues right here at home - two new offices have opened to better serve our neighbors in:
These new locations bring Groovy Hues’ signature professionalism and stress-free process to more homeowners and business owners in the region.
Groovy Hues Painting of Philadelphia Core Values
What drives Groovy Hues Painting company? A culture rooted in integrity, accountability, and service. From how we treat clients to how we support each other internally, our Core Values shape everything we do.
A Mission That Goes Beyond Paint
Groovy Hues is driven by a larger purpose: to bring peace, joy, and integrity into people’s homes and lives. As Matt shared in Suburban Life, painting was the “perfect symmetry between where I was at in my life and trying to get my life together.” The business became more than a career—it became a calling.
Now, Groovy Hues supports franchise owners across the country, offering mentorship, playbooks, and encouragement for those starting their own painting journeys.
Experience the Groovy Hues Way
Whether you're looking for a painter in Philadelphia, Main Line, Bucks County, Montgomery County, or Delaware County, Groovy Hues is here to serve.
Book your free consultation today.